task 2b

mood and atmosphere
colour; mood and atmosphere can be shown through the use of colours for example if the colour that was used was black them that would connote sadness or something dramatic. this can all be shown through the use of colours and how colours are combined together to create meaning for the audience.

for my campaign poster about no drugs is could be seen as cutting edge as this poster is very unique and uses bold images and colours rather than using simple plain colours also the images are the things that stand out the  most in the poster.another reason as to why this poster is cutting edge is because of the structure of the poster and how every picture is combined together and is organized. The genre for the poster is horror because of the images used such as skulls this is to warn the audience that drugs are dangerous and could kill. The atmosphere for this poster is almost childlike and is not seemed to be formal. The drug campaign could be seen t be youthful because of all the colours and types of images used which seem to be aimed for young people this is because the drug poster is mostly aimed at young people making them aware that drugs can be harmful and  could kill and letting them know and aware before it is to late.

how this is used throughout the use of
composition is used in the poster because it is a creative piece of work they have used cartoon images in the poster. The point of focus is the big circle with a line through the images as it is used to show that if you stop using drugs then death and danger will not occur. The colours in my poster are bright to stand out and uses the colour red to connote blood which then connotes the idea of death or harm to the body. scaling most of the important and pieces of the poster is in the middle to stand out and show importance to the audience. Basic semiotics are used such as danger love and death this then leads to the audience to think about there loved ones and how they could be causing harm to them selves which may then lead them to stop and try and stop. Typography is used by ''no drugs'' in a bold and big text.heirechy could be towards young people as they are more likely to be exposed to drugs because for the types of things young people face in their everyday day to day life.

website campaign
mood and atmosphere that has been used is traditional because the amount of people that have wanted to become president have used a website to promote themselves also a website can bring in more people to learn and find out new things about Barack Obama. The website could be seen as being dynamic because for the fact that Barack Obama was the first black president this  mad many people which was mostly black amazed and joyful about having the first black president in America. in this website it doesn't really have a genre because it isn't seemed to be comedy or horror or any other type of genre this could indicate that Barack Obama is his own person and doesn't need to be defined by a genre making him more unique. Ideology is used such as poloticional values and religion, this indicates that Barack Obama takes into consideration of different values and religions because of the amount of religious attacks that haven't happened in America and because Barack Obama wanted to make a change.

the point of focus in this website is the image of Barack Obama this lets the audience know how important he could be because of the size of the image and because of the fact that he has been place in the middle of three front page of the website. The colours used in this website are simple and light such as blue this connotes purity and safety there fore highlighting the fact that Barack Obama is very pure and he is trying to make America safer. Also representing the American flag because blue is the main colour in Ignore the website is clear and focused and is very well structured and well organized. Basic semiotics are used such as purity and love this shows that Barack Obamas love is pure that he is willing to do the most for America because of the love he ahs for the people this makes the people head towards him because of the idea of there president loving them then they will think that he will listen to them. A lot of transitions are used in the poster such as the texts and the transitions made to go from one page to another. no audio is used in the website this could show the audience that all the attention should be towards researching and finding out more about Barrack Obama.

advert campaign
mood and atmosphere has been used in this advert dynamic and youthful because of the creation of a child facing the same problems of a child that lives in a country that is facing war or attacks, this is  not seemed to be real life for country's that have no or attacks going on so this advert is trying to send a message or make the people have an idea of what is going on in country facing these problems this can the lead the audience to feel sympathy towards people that are facing these problems in a country they should be able to call their ''home' 'the genre that this advert has used is horror because it is using things such as explosions which could be seen to be horrifying. The ideology that is used I  this advert is values this is because the audience should be able to value the things that they have now cherish everything they have before it is too late this will them lead some of the audience to then cherish and value the things in life. They have used diegetic sounds and real life sounds to make the audience feel like they are in the girls position or even imagine them selves being in her position and also it makes I more life like the viewers.

the point of focus in this advert is the little girl the camera follows her around throughout the whole of the advert this is to show importance and so the viewers know that they should be focusing on her throughout the advert. The colours that are used in  the beginning are bright such as yellow to show happiness ad peace then towards the end the colours turn dark such as black for the smoke of the girls face this connotes danger and death therefore making the viewers realise how quickly things can change and how dangerous it is in country's that have wars or attacks therefore leading them to wanting to help out.basic semiotics are used such a emotions values feelings the emotions on the girls face and the feelings that the little girl is feeling and this is shown through her facial expressions and her surroundings. The typography used is ''just because it isn't happening here doesn't mean it isn't happening' 'this is used for people who haven't understood the advert and also as a brief summary of what the advert is basically trying to say. this makes the audience/viewers more aware of what is going on. Many transitions are made through out this advert such as a shot change every second this connotes how fast things could change or have changed. They have used diegetic sounds and real life sounds to make the audience feel like they are in the girls position or even imagine them selves being in her position and also it makes I more life like the viewers.