Advert

Second a day;

A second the day is based on a little girl's life and how it changes every day and is seen as a so A second the day is based on a little girl's life and how it changes every day and it's scene as a shot  of one second of the day it shows how her life is changing each day this is a campaign for the third world countries that are going for the same problems have children like her whose lives have  changed completely it shows the stereotypical family in Britain that look ordinary and normal happy and full of joy this shows the audience that anyone's life can change in  just a second. The location is used on normal typical British homes which thing get destroyed. Purpose of this advert is to show people how people's lives are and also to ask them for help because the audience now I feel some kind of sympathy towards the little girl there who want to help even more.that's very soon on many adult related channels this is because the target audience for the advert is adults. Advert is usually soon towards the night where adults are usually at home watching TV relaxing of thought they come home from work this makes them think about how lucky they are to even have a job and a house making them feel sympathetic. In the advert do use a little girl because the audience will feel more sympathetic towards the little girl rather than an older person but this doesn't mean that it's only happening to younger children also these close ups of the little girl in every shot to sue the motions and how  her emotions change throughout the whole advert and how they change every second which is every day. The advert has used the name and second a day  so how quick the little girl's life is running out .

This advert is very powerful because it's not like any other normal ordinary advert which just shows a child in a third world country it shows an ordinary looking girl its life has been changed in a matter of  minutes because the advert is so powerful more and more people will help out and they need money to help people like the girl that lives have been changed.At the beginning of the advert the little girl was surrounded by her family family and at the end is only surrounded by her mother this makes people take their family for granted so great guilt at the beginning of the advert the little girl was surrounded by her family family and at the end is only surrounded by her mother this makes people take their family for granted fill guilty  this thing reminds the audience that they are lucky to have what we have and also learnt to cherish things they have in their life.